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For companies in the travel sector, the internet continues to be the fastest-growing channel to market by a wide margin. According to USA Today, 42% of all travel industry revenues in the US are now generated through the web, and growth in internet sales is still in double digits. In Europe, although online booking represents only 20% of all travel sales, according to travel consultants PhoCusWright, growth in online bookings has exceeded 50% over the past two years. In fact, in another study, PhoCusWright found that while only 28% of people surveyed had actually booked an online travel package, 68% were interested in doing so.

While the online travel market is experiencing very solid growth, this has not translated into customer loyalty for many sites. PhoCusWright found that in the UK, for example, users search more than four sites before clicking "buy." These trends represent a large opportunity, and a serious challenge: how can your website turn these lookers into bookers? Multimap can help.

It may be obvious, but travel planning is destination-sensitive. Adding our maps, travel directions, and local information makes your site a valuable destination resource for your online customers. Site traffic, visitor retention, and customer loyalty increase when users discover they can find everything they need on your site. And providing consumers with more information about their destinations helps to build users’ confidence, bringing down many of the barriers to booking online.

To read about the features and benefits of the Multimap mapping services that lastminute.com and Active Hotels have implemented on their websites, please click here. Alternatively, please download our brochure for the travel and tourism sector to learn more.