19 June 2006

Multimap, one of the world’s leading online mapping providers, announced that JustTourFrance.com, the popular tourist information provider for visitors to France, has implemented Multimap’s ‘Storefinder’ service. The announcement was made at the Hospitality Industry Technology Exposition and Conference (HITEC) show (from the 19th to 22nd June, at the Minneapolis Convention Center, Minnesota). The addition of the service to www.justtourfrance.com is expected to help to build users’ confidence to make a booking by enabling them to familiarize themselves with unknown areas, and to see how close features such as the city center, meeting venues, and tourist hotspots are to particular hotels. It will also help them to locate suitable hotels in a matter of seconds. The resultant impact on sales is expected to be considerable.